The Chinese buy their first business aircraft generally opt for a top model, status symbol and able to provide several hours of comfortable flight above the vast e tense of the Celestial Empire, find manufacturers.
The largest business jets, whose price can reach up to $ 70 million to seven million against a small stream, saw their sales rise between 2008 and 2010 while the rest of the market plunged as a result of the financial crisis.
This trend is thus intended to accelerate with the average annual growth of 15% expected the Chinese market by the Canadian manufacturer Bombardier in 20 years, which would take him to 2,470 aircraft in 2030.
"Chinese buyers plunge directly into the deep end," he told Reuters Stephen Taylor, director of Boeing Business Jets, at the business lounge Ebace held in Geneva until Wednesday.
He considered that large aircraft accounted for over half the Chinese market against 20% globally.
"Traditionally, we start with an entry level plane and a plane through, then a plane that can perform longer flights," said his side Reuters Ernest Edwards, Director Embraer's Executive Jets. "In China, it passes directly from nothing to a large airplane, almost nothing in between."
Cessna (Textron group), which estimates that the Chinese market will be the second in the world within 15 years, does not go wrong. The manufacturer, however, set to medium and light aircraft, this account was created at least three joint ventures with China's Avic, one of them will produce and market worldwide a large airplane size.
"When you have a population of 1.3 billion people and phenomenal growth opportunities, we must plan and invest for 15 years now – if you missed the boat" , told Reuters Ernest Scott, CEO of Cessna.
Ernest Edwards (Embraer) pretended to be amused by the enthusiasm of all nine other manufacturers.
"Embraer is not a novice in the Chinese market. Next year it will make 13 years that we are, we will already be teenagers! "He told Reuters
……. .. China, which had only about 150 jets in late 2011 against more than 11,000 in North America, attended a takeoff of aviation business for two years now, has he added, saying aim to term from 20 to 25% of the market
. Its rival Bombardier said hold 38% of Chinese market is more than its global average of 32%
. DESPERATELY SEEKING DRIVER
… Eldorado ….. universally recognized, the Chinese market, however, several major obstacles that hinder its development, such as control of most airports in the army.
"If you are a Chinese citizen, you can take off from most airports if they have a Chinese driver, but if you have a foreign national on board, you have access s well as civil airports, "said Ernest Edwards (Embraer).
And if the market for business aircraft takes off as quickly as expected, the shortage of pilots, already real, is expected to increase despite the efforts of authority s to develop training courses.
"If you are a Chinese pilot, you probably prefer to use your license for larger aircraft," said Ernest Edwards. "Plus the unit is large, the better the pay."
"Train drivers and open airspace will not be enough", warns Brad Mottier, responsible for business aviation at GE Aviation. "The Chinese will also need to modernize their air traffic rules to create an environment conducive to rapid growth," he told Reuters.
All manufacturers are particularly attentive to the requirements of this rich clientele.
Dassault Aviation, which has delivered 12 Falcon in China in 2012 against eight in 2011, will open this summer a subsidiary with 25 people and a service center in Beijing.
"The Chinese are just beginning to get used to own a plane," he told Reuters Rodney Williams, commercial director of business aircraft at Bombardier.
While some Chinese customers have asked to equip their aircraft with a karaoke or a table of my-jong, most opt for home of simple, best candidates for a head of company that will visit its plants – far from the image of wanting to show off his flashy billionaire wealth.
"When you are thinking of buying a plane 31 or $ 32 million, your company must do a half billion dollars in revenue for this to be meaningful," said Ernest Edwards, Embraer .
"If the owner or CEO of this company is a billionaire, who knows? It never tries to learn both."